ProfitMagnifer contains an account holder grade that enables you to assess the value of your account holders. A while back we wrote this column for Bank Marketing magazine that provides more details about this pragmatic grading approach.
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An article was recently published about Profit Resources in the American Banker and in the Credit Union Journal Daily Briefing. It features one of our clients – City of Boston Credit Union. You can read the article here.
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As the big banks introduce new checking structures, along with new requirements and fees, consumers are voicing their displeasure. Not only are consumers seeing their “free checking” accounts disappear, but the past couple years of big bank bailouts and negative press about overdraft fees and debit card interchange...
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