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CRM Profit is a suite of profitability consulting services designed to reconcile the profitability within your CRM to your financial statements.  You can then use your CRM to understand the profitability of your account holders, products, officers, and branches, and determine how best to market products to increase the profitability of your account holders.

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Custom Profitability
This service provides a highly detailed and systematic approach that
       incorporates wide-ranging financial data.

Enhanced Profitability
This service provides a systematic approach that incorporates profitability data
         developed from our National Profit Database (NPD)
.

Historic Funds Transfer Pricing (HFTP)
This service provides the most accurate method available for calculating
         net interest income.

  

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