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Advanced
Articles
Advanced Applications
for Database Marketing Technologies
Harvesting the Fruit of Your Branches
How Lake Michigan Credit Union is
evaluating the profitability of its branches
Credit Union Management
First Federal Crunched Numbers, Modeled,
and Mapped
Before Selling Some
Branches
Journal of Retail Banking Services
Value-Driven
Marketing: Fixing It In The Measurement Mix
Bank Marketing Magazine
Trends in the
MCIF Industry: Converging Technologies
Bank Marketing Magazine
Customer Segmentation -- Standard or Optional?
Bank Marketing Magazine
Using Statistical Modeling In An MCIF
Bank Marketing Magazine
Using Demographic Data In An MCIF
Bank Marketing Magazine
How to Use Credit Scores Within Your Marketing Database
Bank Marketing Magazine
Learning from History
Bank Marketing Magazine
Automate Your Marketing!
Bank Marketing Magazine
Note: Articles and columns listed are pre-publication drafts.
