Profit Resources

Database Marketing and Profitability

  Everything You Wanted to Know about Profit
  (But were afraid to ask!) 

  Marketing and Warfare
  Bank Marketing Magazine

  Our Favorite Things
  Bank Marketing Magazine

  Are You G/Lin'?
  Bank Marketing Magazine

  Using What-If Analysis To Increase Your Profits
  Bank Marketing Magazine

  How to Integrate Your Bank’s Profit System Into Your CRM
  Bank Marketing Magazine

  Are New Customers Really More Expensive Than Existing Customers?
  Bank Marketing Magazine

  Assessing the Value of Your Customers
  Bank Marketing Magazine

  How to Use Your MCIF to Effectively Price Your Products
  Bank Marketing Magazine

  How to Use Your MCIF to Increase Your Fee Income
  (Or, a really quick way to pay for your MCIF!)
           Bank Marketing Magazine

  How to Use Your MCIF for Relationship Pricing
  Bank Marketing Magazine

  What Is Funds Transfer Pricing and Why Is It Important?
  Bank Marketing Magazine

  How to Use Your MCIF for Asset / Liability Management
  Bank Marketing Magazine

  Using Historical Funds Transfer Pricing Data (HFTP) for Pricing Decisions
  Bank Marketing Magazine

  Planning Tools II - Profitability
  Financial Database Marketing School at Northwestern University

  Profit From Experience - Lessons in ACH Data
  Bank Marketing Magazine

  There be gold in them hills!
  (Using transaction data within your marketing database)
           Bank Marketing Magazine

  Why Marketers Should Be Interested In Cost Accounting
  Bank Marketing Magazine

  Using the Treasury Yield Curve to Reprice Your Products
  The Treasury Yield Curve (yield curve) has emerged as among the most accurate
           barometers of future economic performance.

  Relationship Pricing at Credit Unions
  More and more credit unions are moving toward a system of "relationship pricing"
           with the checking account used as the differentiating product.

Note:  Articles and columns listed are pre-publication drafts.

© Profit Resources 2007