Southbridge Savings Bank
Our branch managers use ProfitMagnifier to conduct their own marketing campaigns to deepen their relationships with their account holders.
We launched a home equity loan campaign, and each branch manager exported their own list of home equity loan prospects using the demographic data within ProfitMagnifier.
All of the branch managers got together at our call center one evening and personally called their account holders to talk to them about purchasing a home equity loan. Their account holders enjoyed hearing from them, and the campaign was a success.
We currently have another campaign going on cross selling our checking account to account holders with other products!
ProfitMagnifier made everything easy for us!
– Susan Gunnell, EVP - COO