West Milton State Bank
We didn’t know how profitable our account holders were – until we started using ProfitMagnifier.
In fact, we were amazed by how much the top 3% most profitable account holders contribute to the profitability of the bank! These account holders are so important to us that we built a special “Gold” program in order to retain them.
If a business or an individual qualifies as a Gold account holder, they are assigned a Relationship Manager that meets with them on a quarterly basis. We may waive their fees and even give them a Christmas gift. The profitability of these account holders is monitored so we can see who is becoming more profitable or less profitable.
It’s been a successful program, and we couldn’t have done it without ProfitMagnifier!
– Dave Runk, President & CEO