“We were able to use ProfitMagnifier to create relationship pricing that benefitted our customer and benefitted the bank.

With ProfitMagnifier, we created a What-If scenario that:
- Seamlessly integrated the account data from our core and our general ledger.
- Built a relationship that combined two commercial customers and one retail customer.
- Consolidated three commercial loans into one larger loan with a higher balance than the three original loans.
- Lowered the interest rate to the customer.
- Shortened the maturity of the loan.
- Added a new money market account.
- Added a new business checking account.

The result was that the profit of this customer increased by 45%! We simply couldn’t have done this without ProfitMagnifier. If are serious about relationship pricing, then ProfitMagnifier is a serious solution for you!”

Curt Conley, Vice President - Retail Banking
Doug Thompson, Vice President - Commercial Lending