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"ProfitMagnifier helped us gain a much deeper understanding of who our most profitable customers are and what their demographic profiles look like. Once we shared this targeted knowledge with our staff they were able to more effectively cross sell other products which allowed us to add more than $4.5 million in new deposits and $2 million in new loans from our top 100 most profitable account holders.
ProfitMagnifier adds significant strategic value to what we are trying to accomplish at our bank.”
Charlie O’Brien, President & CEO
"ProfitMagnifier helped us gain a much deeper understanding of who our most profitable customers are and what their demographic profiles look like. Once we shared this targeted knowledge with our staff they were able to more effectively cross sell other products which allowed us to add more than $4.5 million in new deposits and $2 million in new loans from our top 100 most profitable account holders.
ProfitMagnifier adds significant strategic value to what we are trying to accomplish at our bank.”
Charlie O’Brien, President & CEO